Artificial intelligence (AI) took the world by storm in 2023. AI works by using complex algorithms to make predictions and solve problems. So, it’s no surprise that it’s revolutionised our lives and work. One app that shot to fame in the last year was ChatGPT. Dubbed ‘The Google Killer’, ChatGPT is a go-to for snappy copy or fresh ideas for marketers.

If you’ve not jumped on the bandwagon yet, here are some ways to use ChatGPT in marketing.

Is ChatGPT Safe?

If you’re wondering whether ChatGPT is safe – it is. The developers added numerous security measures, data handling practices, and privacy policies. It means you don’t need to worry about the repercussions of using it.

But don’t share any sensitive information with the app to be on the safe side.

How Can You Utilise ChatGPT in Marketing?

1. Content Creation

One of the biggest challenges for any marketer is creating unique content. After all, thinking up fresh ideas and trend-worthy content is no mean feat.

Don't agonise over blog posts, product descriptions, and social media captions. Let chat GPT do the heavy lifting. All you need to do is type some basic details to get started. ChatGPT will then get to work creating compelling content in nanoseconds.

2. Email Marketing

Personalised emails are more likely to convert leads into sales. But knowing where to start can be tricky.

You can tailor emails to customers based on their interests or buzzwords using AI. ChatGPT will tailor subject lines, identify spending patterns, or conduct A/B testing.

*Marketing tools such as email automation are building ChatGPT and AI prompts directly into their tools for business users.*

3. Customer Service

Excellent customer service is essential for any business. But this is often easier said than done, especially for small businesses.

ChatGPT is one way to level up your customer service. It can answer FAQs and help with customer support requests. Some benefits of using ChatGPT for customer queries include:

● It’s automated: ChatGPT tracks orders, reads account information and provides product details.

● Bilingual: Don’t pay multiple agents in different countries. ChatGPT speaks many languages. This makes it easy for you to do business globally.

● Allows for self-service: ChatGPT provides customers with self-service options - for example, FAQs, tutorials, and videos.

All these factors will help you save time and money.

4. Social Media Management

ChatGPT can help with more than writing Instagram captions. You can do everything from scheduling social media posts to analysing the results. You can even use AI to recommend the best ad formats for social media advertisements. Talk about high-tech!

AI might sound scary. But it’s not. AI is a valuable tool in your back pocket when used correctly. You might even be using it without knowing. If you haven’t already started using ChatGPT as a marketing tool, what’s stopping you?